Analysis;

camera work;
in our video we used a variety of shots, for example when filming in the park using a swing shot we zoomed in, we also zoomed out and also when filming the mobile phone. We used a close-up when filming Jessica's face, this showed her mental state and emotions.


lighting;
for our video a majority of it was filmed outside, this meant the ways in which we use lighting is limited. Therefore we used naturalistic lighting. This allowed our video to also be more realistic and connect with the audience more as it looks less fictional and made up.

Colour;
a majority of our filming was done in colour, to give a more realistic and truthfull approach however, when we was showing the audience the past we changed the colour in filming to black and white to show it was a memory and in the past.

Mise-en-scene;
we kept our mise -en - scene to a minimal in our video. We decided to place jessica in black clothing as this fitted with our theme of sadness and being dull, we contrasted this by placing her in a red coat. The red has many connotation, we used the connotations of romance, love and danger. The love and romance was because of the connection they had before, the danger was because her paranioa was sending her into a confused state of mind.


Editing;

jump cuts;
a majority of our editing was done using straight cuts, however we did use some jump cuts, this was so that a video had variety. Using straight cuts throughout the whole video is likely to make the video boring and therefore the audience could lose interest, including variety keeps there attention and also makes the video more interesting.


fades/dissolves;
we used fades and disolves in our music video so that we had variety in our music video. It was also an easy, neat way to change scene and the places in which we used fades or disolved fitted with the timing and speed of our music.

graphic matches;
a graphic match is where two images link due to similarities in appearance for example a white snooker ball, switching to a persons eye.
we did not use graphic matches in our music video, we found that with our storyline finding a graphic match would not fit with the speed of our music as the time it would take to focus in from one image then focus into another would need to be slower than the music as the audience's eyes would need to adjust before they can observe what the image is correctly.