evaluation -question 1;

These following traits are what are known as typical factors to a modern pop video;

- an emphasis on the recording, producing, and technological factors places over live acoustic performances.

- focus on the single song, or single as opposed to the albums or extended works.

- the aim is to appeal to a general audience, as opposed to a specific ideology.

Overall the main factor of music is the song, this is what the video is based around normally, the average length for the time period would be two and a half to three minutes long.

my music video is approximately 3 minutes and 30 seconds, which is just over the typical time given. My music video also focuses on the simple regularly used themes of music videos, relationships. Our song is about a broken relationship and the effects it has on people afterwards, the paranoia.

We challenged these because we altered shots we used for our own them to make them individual in our own video. Such as the very first comparison shot, in the real music video, the computer was used to show a clip of people carrying out their own business, our music video challenged this by having a person actually directly talk to the person the other side of the camera. We made this video original with our own ideas that challenge normality of real music factors.

I believe that overall our combination of the main product and the ancillary texts are very effective.