evaluation -question 2;

Our main product consists of an upbeat song with meaningful lyrics. The song itself is fast pace and catchy, this therefore means that people could be likely to remember this. I know the song is catchy because the lyrics and tune do not differ too much throughout and i myself remembered the chorus at least after listening to the song twice. This combined with a fast pace video that has unusual elements and a good plot behind it, will create a good effect i believe. Combined with our DVD digipak and our magazine advert i believe if this were a real product it would be successful as we have made good use of marketing. Our advert features two very unusual style pictures and a variety of text, this makes it eye catching and therefore attractive to the public, if we gain their attention the fact that there is informative but not an overloaded amount of texts could mean they are likely to read on. In our digipak again we used a variety of unusual pictures this could again gain attention from the audience which is what would be our goal if we was actually aiming to sell our product.




here is a picture of our digi pak, showing the varied text and the unusual image is because people do not usually show images of swings.

evaluation -question 1;

These following traits are what are known as typical factors to a modern pop video;

- an emphasis on the recording, producing, and technological factors places over live acoustic performances.

- focus on the single song, or single as opposed to the albums or extended works.

- the aim is to appeal to a general audience, as opposed to a specific ideology.

Overall the main factor of music is the song, this is what the video is based around normally, the average length for the time period would be two and a half to three minutes long.

my music video is approximately 3 minutes and 30 seconds, which is just over the typical time given. My music video also focuses on the simple regularly used themes of music videos, relationships. Our song is about a broken relationship and the effects it has on people afterwards, the paranoia.

We challenged these because we altered shots we used for our own them to make them individual in our own video. Such as the very first comparison shot, in the real music video, the computer was used to show a clip of people carrying out their own business, our music video challenged this by having a person actually directly talk to the person the other side of the camera. We made this video original with our own ideas that challenge normality of real music factors.

I believe that overall our combination of the main product and the ancillary texts are very effective.

our digipak;

In our digipak we used two different location shots, so that the audience might recognise filming from the video and where the pictures where taken, we used the pictures of lead girl and lead boy once more, however this time it was on seperate parts of the digipak, we did this because the picture is original and this could also allow the audience to become familiar with those images, and therefore associate those photo's with the band as these pictures are also on the advert.

our digipak template;

this is the template for our digipak;

and a begining shot of our digipak;

advert;

For our advert we used a location shot as our background and we decided to use an image of our lead girl looking in a mirror with the lead boy looking back at her, then we reversed this on the picture underneath, we did this because we believe it created an eerie effect and we also like the originality of the pictures.

We also used different font types for a variety of reasons; for the title we used that font because we believe it linked with the songs speed.

When detailing the band name and quotes/website we used a different type of writing so that it is eye catching and appealing to the audience. The band name is in bold so that the audience can clearly see who they are.

The band name and the title of the song are also in larger size writing so it is more clear for the audience.

Classical Hollywood Narratives;

-Linear; one thing follows another, there are however some exceptions to this.
Pulp fiction for example is not in chronological order as it jumpos back and forward in time.
Few, if any subplots. Avatar has no subplots, it is straigh forward.
Tendency towards closure; it allows all the loose ends to be tied up.
Different theories of narrative;
-Todorov
Equilibrium; to begin with; everything is normal and ok then,
Disruption; creates enigma. Why, what, who? it creates drama.
Resolution; like closure, it solves all the enigmas.
it leads to a new equilibrium, what characters have learnt throughout.
- Propp
he analysed folk stories, and found there was 8 key characters;
1. Hero (protagonist) has agency
2. Villain (antagonist)
3. Donor (provider) - gives the hero something, a sword etc.
4. The helper (assistant or sidekick)
5. The father figure - gives advice or wisdom to hero.
6. The dispatcher (sends hero on mission)
7. The Princess (has no agency, powerless, female in the film)
8. False hero (appears to be good but it bad e.g in the godfather, it is the younger brother faudo)

Narrative theory;

Narrative is a story also known as a sequence of events, plot, or the way the story is organised.
Elements of the narrative
- time; how is it organised.
the earliest possible time etc.
real time: covers one hour etc '24', this period of time covers the film.
thrillers however will sometimes cover the past also 'flashbacks.'

- Closure; how you end it.
ties all the lose ends up , and everything gets resolved.
This satisfys the audience.
However sometimes a film will not have closure so that it can lead onto a sequel e.g. Harry Potter.

- Enigma; problem.
problems in a story cause to make interesting, and gives it drama as without the audience will find it boring.
Problems have to be solved to reach closure.