Audience theory;

what happens when we consume media texts?

why do we consume the media texts that we do?

a model of the media

Text

poster, newspapers, magazines, film, computer games, website, t.v programmes, music/music video, radio &adverts.

Text > > > consume >>> audience >>> final transaction >>> institution >>>> produce >>> text.

Institution

Mirimax, Warner Bros., News international, film4, itv, BBC, C4, my music. C5, Kiss 100.