Analysis;

camera work;
in our video we used a variety of shots, for example when filming in the park using a swing shot we zoomed in, we also zoomed out and also when filming the mobile phone. We used a close-up when filming Jessica's face, this showed her mental state and emotions.


lighting;
for our video a majority of it was filmed outside, this meant the ways in which we use lighting is limited. Therefore we used naturalistic lighting. This allowed our video to also be more realistic and connect with the audience more as it looks less fictional and made up.

Colour;
a majority of our filming was done in colour, to give a more realistic and truthfull approach however, when we was showing the audience the past we changed the colour in filming to black and white to show it was a memory and in the past.

Mise-en-scene;
we kept our mise -en - scene to a minimal in our video. We decided to place jessica in black clothing as this fitted with our theme of sadness and being dull, we contrasted this by placing her in a red coat. The red has many connotation, we used the connotations of romance, love and danger. The love and romance was because of the connection they had before, the danger was because her paranioa was sending her into a confused state of mind.


Editing;

jump cuts;
a majority of our editing was done using straight cuts, however we did use some jump cuts, this was so that a video had variety. Using straight cuts throughout the whole video is likely to make the video boring and therefore the audience could lose interest, including variety keeps there attention and also makes the video more interesting.


fades/dissolves;
we used fades and disolves in our music video so that we had variety in our music video. It was also an easy, neat way to change scene and the places in which we used fades or disolved fitted with the timing and speed of our music.

graphic matches;
a graphic match is where two images link due to similarities in appearance for example a white snooker ball, switching to a persons eye.
we did not use graphic matches in our music video, we found that with our storyline finding a graphic match would not fit with the speed of our music as the time it would take to focus in from one image then focus into another would need to be slower than the music as the audience's eyes would need to adjust before they can observe what the image is correctly.

evaluation -question 4;

We used a variety of media technologies to plan different stages with regards to the overall video and the evaluation plans one example of media technologies would be networking, before we could even attain our song, emailing the original band, 'my future lies' was necessary. So emailing the band would be media technology with regards to aiding me in my evaluation stages, the screen shot of our email below would be placed under 'planning' on my evaluation stages. Here is a screen grab of the email;






















Another example would be that we used different shots of our music video and compared them to actual professional music videos. This helped in my evaluations because i had a psychical comparison that could be made via the computers, this meant that it was easier and faster for me to explain and compare the two pictures, below are some shots showing this that i made in paint, i used the internet to find other pictures of people in bands or solo artists in their music videos. Due to the fact i used internet, and this is a media technology, this would come under 'research and planning' in my evaluation stages.











































In our music video we used a variety of real media products to create our own.



Above is a comparison between our webcam shot and the shot Bon Jovi used in his music video 'its my life'.



In Bon Jovi's music video it shows the band playing with the girl in the tunnel through the webcam and the rest of the music video is the man throughout in action seeming to attempt to reach the tunnel and in the end arriving their.


Below is a comparison of our mental break down scene, and a scene in Green Day's 'wake me up when september ends'. In their video she is crying because the man who she is in love with has been sent off to war.























These are just minimal examples of how i used media technologies, overall it was very varied, photoshop was used, emailing was used, the use of digital cameras, the use of internet and many more.

evaluation -question 3;

1.this is our percentage of females or males that watched our video, this data showed that 10% more of our viewers where female.




2.this is our age percentage, it showed that 30% of our viewers where aged 15-17, 18-20year olds also had a 30% viewing. However 12-14 year olds, and 21 years plus where 20% of our viewings.




3.this percentage chart showed where people heard about our video from the choices where; blogger, google, youtube, band website, social networking site, friends/family or other. It showed that 35% of our viewers heard about this video from friends/family and 35% heard about the video from youtube.




4.this chart shows us how people rated our music video, there were 5 choices; very poor/hate it, could be better, average/amateur, good and love it. 40% of people loved it, 55% of people said it was good, and 5% said it was average/amateur.
























5.these two screen grabs show the twe
nty responses of peoples favorite parts of the video. most popular answers were our webcam scene, and the parts of the mental breakdown.





6.this chart shows wether or not people would change parts of our video, 55% of people said no they would not.





7. this question asked
if people would continue to watch our video, should they see it on a music channel 95% of people said yes.





8. this question asked if they believed a story line helped make the music video more effective in connecting with the audience, 95% of people said yes.


this is a few screen grabs of the questions when we was making the survey;



























































From my audience feedback i learnt a lot, they told us that they believe we should have used less of ryan lip syncing as there was too much footage, they also told us that they wanted to see more emotion placed into our filming, as this would make the video more believable.




we obtained these results using www.surveymonkey.com
we advertised this survey using the social networking site facebook.

evaluation -question 2;

Our main product consists of an upbeat song with meaningful lyrics. The song itself is fast pace and catchy, this therefore means that people could be likely to remember this. I know the song is catchy because the lyrics and tune do not differ too much throughout and i myself remembered the chorus at least after listening to the song twice. This combined with a fast pace video that has unusual elements and a good plot behind it, will create a good effect i believe. Combined with our DVD digipak and our magazine advert i believe if this were a real product it would be successful as we have made good use of marketing. Our advert features two very unusual style pictures and a variety of text, this makes it eye catching and therefore attractive to the public, if we gain their attention the fact that there is informative but not an overloaded amount of texts could mean they are likely to read on. In our digipak again we used a variety of unusual pictures this could again gain attention from the audience which is what would be our goal if we was actually aiming to sell our product.




here is a picture of our digi pak, showing the varied text and the unusual image is because people do not usually show images of swings.

evaluation -question 1;

These following traits are what are known as typical factors to a modern pop video;

- an emphasis on the recording, producing, and technological factors places over live acoustic performances.

- focus on the single song, or single as opposed to the albums or extended works.

- the aim is to appeal to a general audience, as opposed to a specific ideology.

Overall the main factor of music is the song, this is what the video is based around normally, the average length for the time period would be two and a half to three minutes long.

my music video is approximately 3 minutes and 30 seconds, which is just over the typical time given. My music video also focuses on the simple regularly used themes of music videos, relationships. Our song is about a broken relationship and the effects it has on people afterwards, the paranoia.

We challenged these because we altered shots we used for our own them to make them individual in our own video. Such as the very first comparison shot, in the real music video, the computer was used to show a clip of people carrying out their own business, our music video challenged this by having a person actually directly talk to the person the other side of the camera. We made this video original with our own ideas that challenge normality of real music factors.

I believe that overall our combination of the main product and the ancillary texts are very effective.

our digipak;

In our digipak we used two different location shots, so that the audience might recognise filming from the video and where the pictures where taken, we used the pictures of lead girl and lead boy once more, however this time it was on seperate parts of the digipak, we did this because the picture is original and this could also allow the audience to become familiar with those images, and therefore associate those photo's with the band as these pictures are also on the advert.

our digipak template;

this is the template for our digipak;

and a begining shot of our digipak;